| 基于顾客价值创新的品牌战略构建 |
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| 引用本文： | 张燕,祝绍雪.基于顾客价值创新的品牌战略构建[J].价值工程,2006,25(10):29-31. |
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| 作者姓名： | 张燕 祝绍雪 |
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| 作者单位： | 山东经济学院,济南,250014 |
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| 摘 要： | 顾客价值创新品牌战略是从顾客的需求入手,不断开辟新的市场空间,提高品牌的竞争力。本文主要讨论如何运用顾客价值创新战略,对我国品牌实施战略管理来提升我国品牌的竞争力,以创造优异的顾客价值获取品牌竞争优势。
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| 关 键 词： | 顾客价值创新 品牌战略 核心竞争力 |
| 文章编号： | 1006-4311（2006）10-0029-03 |
Construction of Brand Strategy Based on the Customer Value Innovation |
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| Zhang Yan,Zhu Shaoxue.Construction of Brand Strategy Based on the Customer Value Innovation[J].Value Engineering,2006,25(10):29-31. |
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| Authors: | Zhang Yan Zhu Shaoxue |
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| Institution: | Shandong Institute of Economics,Jinan 250014,China |
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| Abstract: | Band strategy based on the customer value innovation starts from the study of customer's demand and exploits the space of market gradually, and improves key competitiveness of brand. The thesis mainly talks about how to promote the brand competitiveness with custom value innovation strategy to manage the brand of our country, and create excellent customer value for obtaining the competition advantage of brands. |
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| Keywords: | customer value innovation brand strategy key competitiveness |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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