基于cournot Model与Bertrand Model寡头竞争模型的药品最优定价策略

本文将竞争博弈模型引用到药品定价策略中,分别从制造商利润最大化,销售商利润最大化以及总体药品市场价值最大化的角度,研究了在Cournot Model下,制造商应该对销售商采取如何定价策略,而销售商应该如何应对才能达到总体利润最大化;在Bertrand Model下,论证多个药品制造商应该采取一体化的价格管理体系,并在文章最后给出Cournot Model以及Bertrand Model的寡头竞争模型在药品流通渠道管理中的应用。

Optimistically Pricing Strategy for Pharmaceutical Based on Cournot Model and Bertrand Monopoly Competitive Model

The market competitive power is a very important factor in the pharmaceutical pricing, which is often neglected in the pharmaceutical pricing study. This dissertation focuses on the study of pharmaceutical pricing strategy, which is hase on the game theory and supply chain management. The application of Cournot Model of Duopoly is provided to help the manufacturer and distributor of pharmaceutical SCM to make the pricing strategy. And the application of Bertrand Model proves the integrated pricing management system should be set up in the pharmaceutical market.