基于云生态的物流信息平台服务模式创新研究

文章在总结分析现有物流信息平台服务模式及其特征基础上运用云计算理论、商业生态系统理论和双边市场理论提出了基于云生态的物流信息平台服务模式创新。文章首先对云生态和物流信息平台服务的内涵与特点进行了分析；然后根据物流信息平台的功能和作用将其分为五类，并从平台性质、价值创造、核心功能、盈利模式、是否参与具体运作、典型企业、适用企业、存在的问题等八个方面对现有各种物流信息平台服务模式进行了对比分析；接着提出基于云生态的物流信息平台服务模式，并分析了其概念模型、结构、业务功能、价值创造、盈利模式；最后给出了研究结论及展望。结论表明该模式在概念模型、主体要素、核心业务功能、价值创造、盈利模式等方面取得了创新，对云经济时代物流行业的健康可持续发展具有一定的指导意义。

A Study of Service Model Innovation for Logistics Information Platform Based on Cloud Ecosystem

This paper puts forward a service model of logistics information platform based on cloud ecosystem by using theories of cloud computing, business ecosystem and bilateral market, on the basis of summarizing and analyzing the existing service models and their characters. Firstly, this paper analyses connotation and characteristics of cloud ecosystem and logistics information platform services. Secondly, according to its functions and role, the logistics information platform is divided into five types. Furthermore, the existing various service models of logistics information platform are studied comparatively from eight angles, including nature, value creation, the core function of platform, profit model, participation in the specific operation, typical enterprises, application enterprises, and existing problems. Thirdly, this paper puts forward a service model of logistics information platform based on cloud ecosystem, and analyses its concept model, structure, business functions, value creation, and profit pattern. Finally, the conclusion and prospect is presented.The conclusion shows that the model makes innovations in five aspects, including the conceptual model, the main elements, functions of core business, value creation, and profit model. It has some significance for the healthy and sustainable development of the logistics industry on cloud economy.