| 聚合营销中的客户化和标准化产品策略分析 |
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| 引用本文： | 项勇,任宏.聚合营销中的客户化和标准化产品策略分析[J].价值工程,2006,25(8):66-69. |
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| 作者姓名： | 项勇 任宏 |
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| 作者单位： | 1. 重庆大学建设管理与房地产学院,重庆,400045
2. 西华大学建筑与土木学院,成都 610039 |
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| 摘 要： | 文章分析了聚合营销产品策略是客户化产品策略和标准化产品策略的聚合,对聚合营销的定义做出了新的解释。运用房地产企业实施聚合营销产品策略的案例进行论证。
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| 关 键 词： | 聚合营销 客户化和标准化 产品策略 |
| 文章编号： | 1006-4311（2006）08-0066-04 |
The Analysis of Product Marketing Strategy of Customerization and Standard in Convergence Marketing |
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| Xiang Yong,Ren Hong.The Analysis of Product Marketing Strategy of Customerization and Standard in Convergence Marketing[J].Value Engineering,2006,25(8):66-69. |
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| Authors: | Xiang Yong Ren Hong |
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| Institution: | 1.Chongqing University, Chongqing 400045, China ;2.Xihua University, Chengdu 610039, China |
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| Abstract: | This paper has made the new explanation in definition of convergence marketing, then analyses that product strategy of Convergence Marketing is combining customerization and standard. AT the same time also illustrates the convergence product marketing strategy through a Chinese real estate company case study. |
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| Keywords: | convergence marketing customerization and standard product strategy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
