浅论电子营销的适用性

电子营销的优势对于企业营销人员来说无非是及其富有诱惑力的,但是,电子商务和互联网技术的复杂和专业性,以及电商技术的多样化程度,也使企业的营销人员和管理者在对电子营销为企业可能带来的竞争优势的幢憬的同时,不得不仔细审视自身企业的内外条件,以确定是否投资电子营销以获得竞争优势.

The applicability of the electronic marketing

For companies' marketing personnel, advantages of electronic marketing are full of temptation, however, the complex and professional of e-business and the Internet technology technology ,and also the level of e-business' technology diversification, all make enterprise' marketing staffs and managers to examine their internal and external conditions when they expected that the e-marketing may bring the competitive advantages for the company, to determine whether to invest in electronic marketing to gain a competitive advantage.