| 旅行社行业发展动向及对策——以浙江为例 |
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| 引用本文： | 郭鲁芳,张素.旅行社行业发展动向及对策——以浙江为例[J].商业经济与管理,2007,194(12):64-68. |
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| 作者姓名： | 郭鲁芳 张素 |
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| 作者单位： | 浙江工商大学,旅游与城市管理学院,浙江杭州,310018 |
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| 基金项目： | 浙江省社会科学界联合会基金 |
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| 摘 要： | 进入21世纪,在高度融入世界经济,全面建设小康社会,构建社会主义和谐社会的历史进程中,浙江旅行社业迎来了新的发展时期,浙江经济社会的发展对旅行社产业提出了新的更高的要求。本文全面分析了浙江省旅行社行业面临的新环境,提出了浙江省旅行社行业的发展思路。
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| 关 键 词： | 浙江 旅行社行业 新态势 新思路 |
| 文章编号： | 1000-2154(2007)12-0064-05 |
| 修稿时间： | 2007年9月24日 |
Research on Zhejiang Travel Agency Industry Development and Measures |
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| GUO Lu-fang,ZHANG Su.Research on Zhejiang Travel Agency Industry Development and Measures[J].Business Economics and Administration,2007,194(12):64-68. |
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| Authors: | GUO Lu-fang ZHANG Su |
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| Abstract: | Entering the 21st century with a highly integrated world economy and building a socialist well-off and harmonious society in the historical process,Zhejiang travel agency industry has come into a new period of development,and the economy of Zhejiang and the social development of the travel agency industry will bring about newly high demands.This paper completely analyzes the new environment of Zhejiang travel agency industry,then gives some suggestions about Zhejiang travel agency industry.Therefore,to seize opportunities and meet challenges,Zhejiang travel agency industry should analyze the new environment comprehensively and understand the development trends very well,then ensure the industry sustainable and healthy development. |
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| Keywords: | Zhejiang travel agency industry new situation new suggestions |
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