论河北省旅游业的现存问题及对策

河北省旅游业现存问题较多,主要体现在旅游开发与经营总体处于粗放型阶段、中心城市旅游功能不健全且带动力不够、旅游市场较为混乱、旅游产品缺乏吸引力和竞争力、旅游业从业人员素质较差、宣传招徕和市场促销有待加强等方面。为推动河北省旅游业的发展,应采取树立"大旅游意识"、积极建设"宜居宜游"城市、规范旅游市场、深度开发旅游产品、大力加强旅游商品开发,提高旅游从业人员素质,全面提升旅游业服务质量。

Current Problem and Strategy on Hebei Tourism

The problems in Hebei tourism are that the tourism development and business lies in extensive stage,the tourism function of central city is imperfect and lack of driving power,tourism market is chaotic,tourism products are lack of attraction and competitiveness,the quality of tourism personnel is inferior,and it's necessary to improve publicity and promotion.To promote Hebei tourism development,we need to build "big tourism consciousness",construct livable and tourist city,standardize tourism market,further develop tourism products,increase the quality of tourism personnel,and enhance the quality of tourism service.