产业融合背景下“旅游+文化IP”融合路径研究

伴随着时代的进步与经济的发展,传统单一的旅游形式已不再能够满足人们日益增长的精神需求,文化产业与旅游产业融合发展逐渐成为时代新趋势。而IP作为文化产业的重要开发核心之一,拥有着优质的核心内容和庞大的粉丝用户群体,利用文化旅游IP的粉丝经济效应可以成为旅游产业新的经济增长点。结合目前文化与旅游产业融合的发展特点,梳理了在文旅产业融合背景下文化旅游IP融合的各种有效路径。

Research on the Convergence Methods of Tourism&Cultural IP under the Background of Industrial Convergence

With the progress of the times and the development of economy,the traditional single form of tourism can no longer meet people’s increasing spiritual needs. The integration of cultural industry and tourism industry has gradually become a new trend of the times. As one of the important development cores of the cultural industry,IP has high-quality core content and a large group of fan users. Using the fan economy effect of cultural tourism IP can become a new economic growth point in the tourism industry. This paper is based on the character of the convergence of culture and tourism. And it concludes the convergence methods of tourism&cultural IP under the background of industrial convergence.