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Launching the revenue rocket: How revenue management can work for your business
Affiliation:1. Department of Tourism, Recreation and Sport Management, University of Florida, 242C, Florida Gym, Gainesville 32611, USA;2. Cardiff Business School, College of Arts, Humanities & Social Sciences, Cardiff University, Aberconway Building, Colum Drive, Cardiff, CF10 3EU, UK;3. Tourism Research Institute, Kyonggi University, 154-42 Gwanggyosan-ro, Yeongtong-gu, Suwon 16227, South Korea;4. The School of Hospitality Business, Michigan State University, 645 N Shaw Lane, Room 204, East Lansing, MI 38824, USA;1. Department of Economy, Sociology and Management, University of Trás-os-Montes e Alto Douro, 5001-801 Vila Real, Portugal; (A.C.); (N.S.);2. Research Centre on Accounting and Taxation, School of Management, Polytechnic Institute of Cávado e Ave, 4750-810 Barcelos, Portugal;
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