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THE USE OF SOCIAL NETWORK ANALYSIS IN LOGISTICS RESEARCH
Authors:Craig R. Carter Ph.D.  Lisa M. Ellram Ph.D.   CPA    C.P.M.   C.M.A.  Wendy Tate Ph.D.
Affiliation:1. University of Nevada;2. Craig R. Carter: (Ph.D., Arizona State University) is Associate Professor of Supply Chain Management at the University of Nevada's College of Business Administration. His primary research stream focuses on the socially responsible management of the supply chain encompassing ethical issues in buyer‐supplier relationships, environmental supply management, diversity sourcing, perceptions of opportunism surrounding electronic reverse auctions, and the broader, integrative concepts of social responsibility and sustainability. Dr. Carter is a member of several editorial review boards. His work has appeared in Decision Sciences, Journal of Business Logistics, Journal of Supply Chain Management, Transportation Journal, Transportation Research E, Journal of Operations Management, and others.;3. Colorado State University;4. Lisa Ellram: (Ph.D., The Ohio State University) CPA (MN), C.P.M., C.M.A., is Chairperson of the Department of Management and the Richard and Lorie Allen Professor of Business at Colorado State University. Dr. Ellram has published more than 50 articles in a number of leading supply chain journals, including: Journal of Business Logistics, The Journal of Supply Chain Management, The Journal of Purchasing and Supply, Supply Chain Management Review, and IEEE Transactions on Engineering Management. She was recognized as a Dean's Council of 100 Distinguished Scholars at the W.P. Carey School at Arizona State University in 2001. She was named as a “Pro to Know” by Supply and Demand Chain Executive in 2004. She also serves on the editorial review board of for a number of scholarly and practitioner journals. She has co‐authored four books, and received numerous research grants. Her research interests include services purchasing and supply chain management, relationship management, and supply chain cost and value management.;5. University of Tennessee;6. Wendy Tate: (Ph.D., Arizona State University) is Assistant Professor at the University of Tennessee. She holds a MBA degree from Arizona State University. Her research interests include services purchasing, the services supply chain, and environmental supply chain management. Prior to entering the doctoral program she held increasingly responsible positions throughout the furniture industry in manufacturing, distribution and retail.
Abstract:This paper introduces and provides an overview of social network theory and social network analysis (SNA) and its potential applications to logistics and supply chain management research. It then provides an example of the use of SNA via the introduction of hypotheses related to informal and formal structure and influence within a social network. These hypotheses are tested within the context of the development and implementation of a complex reporting system that evolved as the result of warehousing safety and environmental concerns within an organization.
Keywords:Environmental Issues  Logistics/Distribution  Safety/Health Issues  Social Network Analysis
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