Working with and recruiting volunteers as part of a fundraising strategy

This paper was first written for the Henry Stewart Conference ‘Maximising and Developing Regional and Local Fundraising’ on 16th April, 1991. The paper provides an overview of two key areas: recruitment of volunteers, and a more general element often forgotten in the volunteer process, yet absolutely critical, motivation and retention through recognition. This is illustrated through the case study of RNIB regional fundraising.