| 导游薪酬问题的产生根源及其治理措施 |
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| 引用本文： | 黄俊武,李飞.导游薪酬问题的产生根源及其治理措施[J].特区经济,2007,221(6):186-188. |
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| 作者姓名： | 黄俊武 李飞 |
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| 作者单位： | 1. 暨南大学,深圳旅游学院,广东,深圳,518053
2. 上海财经大学,国际工商管理学院,上海,200433 |
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| 摘 要： | 本文在对导游薪酬问题相关文献的疏理基础上,结合行业内相关人士的访谈,对导游薪酬问题产生的根源进行了分析,认为旅游产品属性、旅游者消费行为模式、旅行社盈利模式、旅行社-导游之间的“委托代理”关系与导游薪酬的关系五者形成了相互影响的关系链条;并从导游管理模式更新、导游薪酬模式改革、旅行社市场秩序监管和旅游购物市场监管四个方面和短期、中期和长期三个阶段提出了治理措施。
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| 关 键 词： | 导游 导游薪酬 |
Tourist guide salary problem's forming reason and its governance measures |
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| Huang Jun Wu,Li Fei.Tourist guide salary problem''''s forming reason and its governance measures[J].Special Zone Economy,2007,221(6):186-188. |
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| Authors: | Huang Jun Wu Li Fei |
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| Abstract: | Based on cataloging the relative contexts and the conversation with professionals,this paper has analyzed the reasons which arouse guides' salary problems.The conclusions include that tourism products' attributes,tourists consumption behavior model,travel agency payoff model,commission-surrogate relationship between guide and travel agency,guides' salary influence each other.Then the suggestions are put forward. |
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| Keywords: | guide guides' salary |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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