当代广告的伦理审视

本文主要针对广告伦理的内涵及当前广告伦理缺失的表现展开论述，并提出了“，三住一体”加强广告伦理建设的思路与对策。文章认为，广告在推销产品或服务的同时，也在推销一种生活方式和价值观念。广告是传播是非善恶观念的有力工具。广告人必须要考虑广告的社会责任即广告伦理问题。不断加强广告伦理建设对我国广告事业的长远发展十分必要。

Ethical Examination of Contemporary Advertisement

This paper proposes trinity to strengthen the thought and countermeasures to the construction of advertising ethics by discussing the meaning of advertising ethics and the manifestation of ethical deficiency.It holds the view that when we use advertisement to promote products or service our customers,we promote a life style as well as value.Advertisement is a powerful tool which can transmit the view of right and wrong,good and evil.Therefore,the advertiser should take its social responsibility,i.e.take adv...