中国中产阶级消费文化研究

中国中产阶级因其特殊的历史历程在消费主义盛行的今天表现出了不同于欧美社会中产阶级的消费文化和消费心理。中国中产阶级消费文化的特点表现为：（1）在消费行为上的超前卫性；（2）消费模式主要是由时尚消费、奢侈消费、超前消费和品味消费构成；（3）示范效应造成的榜样消费。中国中产阶级形成此种消费文化的原因在于：（1）政治上的后卫性（强烈的地位恐慌）；（2）阶层文化的不成熟；（3）社会声望的低下；（4）中国传统面子文化的影响。

On the Consumption Culture of Chinese Middle Class

Because of its unique historical development,Chinese middle class showed its consumption culture and consumption psychology different greatly from the ones in Europe and the U.S.A.when the consumerism is prevalent.The characteristics of the consumption culture of Chinese middle class are that:(1)the ultra-modernism of consuming activity(2)the consuming mode is composed of vogue consuming,luxurious consuming,pre-consuming and taste-consuming,and(3)model-consuming resulted from demonstration.The reasons for t...