| 商业银行基层网点企业文化建设研究 |
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| 引用本文： | 严中,王科.商业银行基层网点企业文化建设研究[J].中国市场,2009(19):73-74. |
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| 作者姓名： | 严中 王科 |
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| 作者单位： | 1. 西南科技大学,经济管理学院,四川,绵阳,621000
2. 中国工商银行,德阳分行,四川,德阳,618000 |
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| 摘 要： | 本文从阐述企业文化与商业银行及其网点层面的内涵入手,主要分析了国内银行基层网点在当前企业文化建设中存在的困难和问题,并重点落脚于网点企业文化的基础环境、资金投入、负责人轮换、思想误区四个方面的探讨。最后尝试从组织保障、意识宣导、特色文化、员工价值等方面提出可行建议。
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| 关 键 词： | 企业文化 银行网点 问题 建议 |
On the Corporate Cultural Construction of the Banking Outlets |
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| YAN Zhong,WANG Ke.On the Corporate Cultural Construction of the Banking Outlets[J].China Market,2009(19):73-74. |
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| Authors: | YAN Zhong WANG Ke |
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| Institution: | 1.School of Economics & Management of Southwest University of Science and Technology;Mianyang 621010;China;2. Subsidiary Bank of Deyang of Industrial and Commercial Bank of China;Deyang 618000;China |
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| Abstract: | This paper tries to analyze the problems and its solutions of the construction of domestic banking outlets' corporate culture. It begins with the inner meaning of corporate culture and domestic banking outlets. We may focus on the circumstances,financial inputs,exchanging of leaders and misunderstanding in thinking of corporate culture. At last,solutions of will be revealed on organizational guarantees,drumbeating,distinctive culture and staff usefulness. |
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| Keywords: | corporate culture banking outlets problems suggestions |
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