| 论我国农村墙体广告的历史演进 |
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| 引用本文： | 阳翼.论我国农村墙体广告的历史演进[J].广告大观,2009(3):65-67. |
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| 作者姓名： | 阳翼 |
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| 作者单位： | 暨南大学新闻与传播学院广告学系 |
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| 基金项目： | 教育部人文社会科学青年基金项目(07JC630019); 暨南大学人文社会科学发展基金项目(2008JSYJ006)成果 |
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| 摘 要： | 本文首先探讨了我国农村墙体广告的价值与职能，接着研究了它的发展历史，从广告重心、风格和形式等视角梳理出其演进脉络，肯定了它在农村改革与发展过程中所起的重要作用，最后指出了这种广告媒介的未来发展趋势。
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| 关 键 词： | 农村 墙体广告 历史 演进 |
On the evolving history of wall panel advertising in rural area of China |
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| Yang Yi.On the evolving history of wall panel advertising in rural area of China[J].Advertisinc Panorama,2009(3):65-67. |
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| Authors: | Yang Yi |
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| Abstract: | This paper firstly discusses the value and function of the wall advertising in rural areas of China, then researches the history of it, and discribes the evolving route from the perspective of advertising theme, style and pattern, confirming the great effect this advertising media has brought to the reforming and development of the rural areas in China, lastly points out the development direction of this advertising media in the future. |
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| Keywords: | Rural area Wall advertising History Evolving |
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