Rural development interventions — A behavioural perspective

From their review of the literature on rural development, the authors believe that inadequate attention is paid to the behavioural bases of the intervention process and to ways of understanding complex motivational processes within communities. Two models are suggested as tools for categorizing resistances to change and pressures for change in relation to traditional communities, and as a conceptual framework for explaining motivational processes. The first area of intervention draws on Lewin's force‐field analysis model as a means of categorizing pressures for and resistances to change. The second area, that of motivation, uses Vroom's expectancy model to analyse community motivational patterns.