| 消费者创新性研究综述 |
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| 引用本文： | 陈文沛. 消费者创新性研究综述[J]. 技术经济, 2013, 0(4): 41-47 |
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| 作者姓名： | 陈文沛 |
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| 作者单位： | 重庆邮电大学经济管理学院,重庆400065 |
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| 摘 要： | 从消费者创新性理论研究长期关注和存有争议的概念、维度、度量模型及前因和后果等方面,对消费者创新性理论的研究成果进行梳理、比较与分析,尽可能去除模糊不清的认识。
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| 关 键 词： | 消费者创新性 消费行为 创新扩散 |
Review on Consumer Innovativeness |
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| Chen Wenpei. Review on Consumer Innovativeness[J]. Technology Economics, 2013, 0(4): 41-47 |
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| Authors: | Chen Wenpei |
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| Affiliation: | Chen Wenpei (School of Economics and Management,Chongqing University of Posts and Telecommunications, Chongqing 400065,China) |
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| Abstract: | This paper briefly reviews the research on consumer innovativeness, and summarizes the concepts, the dimensions, the scales and the antecedents and consequences of consumer innovativeness and the empirical study. Then it points out the main limitation of the existing research. Finally,it puts forward the proposals for future research direction. |
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| Keywords: | consumer innovativeness consumption behavior innovation diffusion |
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