| 基于现代信息技术的旅游移动服务应用与创新 |
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| 引用本文： | 彭丽娜,张文建.基于现代信息技术的旅游移动服务应用与创新[J].桂林旅游高等专科学校学报,2013(6):45-49. |
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| 作者姓名： | 彭丽娜 张文建 |
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| 作者单位： | 上海师范大学旅游学院,上海200234 |
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| 摘 要： | 旅游业在新时期呈现出智能化、网络化，无线化等新特征，信息技术的发展驱动着旅游移动服务的应用。基于此背景，从旅游服务理念、技术应用、产品功能、营销模式4个方面阐述了旅游移动服务应用的创新进展，研究得出。未来旅游移动服务将随着大数据时代的到来、行业大融合的显现、微智能载体的诞生而得到进一步深化。
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| 关 键 词： | 移动互联网 旅游移动应用 服务创新 |
The Study of Application and Innovation of Tourism Mobile Service Based on Morden Information Technology |
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| Peng Lina,Zhang Wenjian.The Study of Application and Innovation of Tourism Mobile Service Based on Morden Information Technology[J].Journal of Guilin Institute of Tourism,2013(6):45-49. |
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| Authors: | Peng Lina Zhang Wenjian |
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| Institution: | (College of Tourism, Shanghai Normal University, Shanghai 200234, China) |
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| Abstract: | Tourism has presented new features of the times such as intelligence, networking and wireless. The development of in- formation technology has driven the application of tourism mobile service. Based on this background, this paper started with ana- lyzing the innovation of tourism mobile service application from tourism service concept, technology, product features and mar- keting model. And it made a conclusion that travel mobile service will go further with the Age of Big Data, the industry integra- tion and the emergence of Micro Smart Carrier. |
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| Keywords: | mobile internet tourism mobile service service innovation |
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