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From Experience: Demystify Creativity, Enhance Innovation |
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| Authors: | Stanley S. Gryskiewicz Kathleen D. Holt Anne M. Faber Sharon Sensabaugh |
| Affiliation: | 1. Director of the Creativity Development Division at the Center For Creative Leadership in Greenboro, N.C., USA;2. She is a graduate in psychology for the University of North Carolina at Greenboro, USA;3. She is currently a doctoral candidate in social psychology at the University of North Carolina—Chapel Hill, USA |
| Abstract: | Creativity need not be a chance occurrence. The authors of this article believe there is a technology that facilitates creativity. It is a technology that can be learned and applied and managed. They describe the specific steps that they followed in helping a group of R&D professionals learn, apply, and manage the creative processes in the lab. It is a story of practical steps that dealt with the everyday realities of managing in a large corporation. |
| Keywords: | Address correspondence to Stanley S. Gryskiewicz Director Creativity Development Division Center for Creative Leadership 5000 Laurinda Drive P.O. Box P-1 Greensboro NC 27402-1660 USA |
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