| 基于产业集群升级的区域品牌发展之路 |
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| 引用本文： | 陈东北.基于产业集群升级的区域品牌发展之路[J].企业活力,2009(12). |
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| 作者姓名： | 陈东北 |
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| 作者单位： | 兰州大学管理学院 |
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| 基金项目： | 985特色研究方向项目“物流管理与物流工程”(582635)的阶段性成果 |
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| 摘 要： | 纵观我国产业集群区域品牌的建设历程,区域品牌的形成路径主要有"品牌俱乐部型"、"市场自发演化型"、"政府政策主导型"三种,每种路径有自身不同的特点。但是要发展好区域品牌给予其持续的发展动力,更好地推动产业集群升级,必须从内外两个方面着手制定区域品牌发展战略。即对内要建立良好的产业集群内部合作竞争机制,对外要完善区域品牌发展的创新、服务、技术和政府支持等环境。
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| 关 键 词： | 区域品牌 产业集群 产业集群升级 区域经济 |
Analysis of Industrial Clusters in the Region to Upgrade Path for Brand Development |
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| Chen Dong-bei.Analysis of Industrial Clusters in the Region to Upgrade Path for Brand Development[J].Enterprise Vitality,2009(12). |
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| Authors: | Chen Dong-bei |
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| Institution: | Chen Dong-bei (School of Management; Lanzhou University; Lanzhou 730000; China); |
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| Abstract: | Throughout China s industrial cluster building process of the regional brand,regional brand s forming paths are mainly:"brand clubtype","spontaneous evolution of the markettype","Government policy guidance",and each path has its own different characteristics.However,to develop regional brand for its continued momentum,and better promote industrial clusters to upgrade,you must proceed from both internal and external aspects of development of a regional brand development strategy.Namely,domestic industrial cl... |
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| Keywords: | regional brand industrial clusters industrial clusters to upgrade the regional economic |
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