中国科协英文网国际传播能力提升研究

本文从中央媒体头部效应明显、科技类行业媒体积极探索和高影响力平台渠道较少三方面分析了我国科技创新国际传播能力现状。在此基础上,从受众和访问量分析、栏目设置、内容产品质量和访问体验四个方面分析总结了中国科协英文网国际传播能力现状。进而从提高汉英新闻编审能力、做好主体本位表达、引领全国学会英文网站发展和推出“中国科学家”品牌栏目四个方面对已有成功经验进行总结凝练并确定下阶段着力提升的重点之处。基于以上分析,为提升中国科协英文网国际传播能力、助推中国科协英文网长足发展和让世界了解并理解中国科技群团等目标给出建议。

Study on the improvement of the international communication capability of CAST's English website

The article analyzes the status quo of China''s international communication capacity of sci-tech innovation from 3 aspects, namely the obvious head effect of national central media, the active exploration of the media of sci-tech industry, and the few platforms and channels with high influence, on basis of which, it summarizes the current situation of the international communication capacity of the English website of China Association for Science and Technology (CAST) from 4 aspects, namely analysis of audience and page views, column setting, content quality and access experience. Then it extracts the successful practices of the website from four aspects, namely improving the editing ability of Chinese-English news, doing a good job of subject-based expression, leading the development of the English websites of the societies at all levels and launching the brand column of "Chinese Scientists", and determines the major priorities for improvement in the next stage. On the basis of above analysis, the article puts forward suggestions to improve the international communication capability of CAST''s English website, promote the long-term development of CAST''s English website and help the world know and understand the sci-tech mass organizations of China.