Ethics and Marketing on this Internet: Practitioners' Perceptions of Societal, Industry and Company Concerns |
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| Authors: | Victoria D Bush Beverly T Venable Alan J Bush |
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| Institution: | (1) School of Business, University of Mississippi, University, MS, 38677, U.S.A.;(2) School of Business, University of Mississippi, University, MS, 38677, U.S.A.;(3) Fogelman College of Business and Economics, University of Memphis, Memphis, TN, 38152, U.S.A. |
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| Abstract: | The astonishing growth of the Internet coupled with its unique capabilities has captured the attention of the marketing community. Although many businesses are acknowledging the importance of a Web site, to date, little attention has been given to the business community'sperceptions of the ethicality of this new medium. A national sample of marketing executives was surveyed regarding their perceptions of: (1) regulation of the Internet, (2) the potential ethical issues via Internet marketing facing their industry, and (3) the role of ethics and Internet marketing in their organization. Results and recommendations for incorporating Internet ethical guidelines into organizations are discussed. |
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