Managing diversity in the Netherlands: a case study of Rabobank

Managing diversity is a relatively new domain within HRM. Theoretical debates around the issue have not matured yet. This case study examines in detail the diversity management practices of Rabobank, a major bank in the Netherlands, which has applied diversity concepts in its management practices. Through interviews with managers and employees of the bank we contrast theoretical premises on diversity management with praxis at Rabobank. Findings show that diversity management has been used primarily to attract ethnic customers to the bank, rather than to advance the quality of working life and career prospects of ethnic minority employees. The latter remain segregated in lower positions and not allowed openly to express their culture and religion.