Conceptualising consumer economic nationalistic tendencies: scale development and validation |
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Authors: | Isaac Cheah |
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Institution: | The School of Marketing, Curtin University, GPO Box U1987, Perth, Western Australia6845, Australia |
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Abstract: | Economic nationalism has been identified as a critical component of nationalistic sentiment, influencing cognitions, attitudes, evaluation and purchase intentions. While a distinction is made between economic nationalism and other measures of national and international orientation (i.e. consumer ethnocentrism), previous empirical studies explore the concept in a ‘unified’ form. This study bridges this gap by developing a scale specifically tailored to measure consumer economic nationalistic tendencies. Scale generation, purification, validation and confirmation are achieved through four studies. |
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Keywords: | economic nationalism nationalistic sentiment ownership scale development |
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