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The impact of a gasoline crisis on retail sales
Authors:Myron Gable Professor of Marketing  Stephen A. Mathis Professor of Economics
Affiliation:Shippensburg University of Pennsylvania , Shippensburg, Pennsylvania, 17257, USA
Abstract:The gasoline crises of the 1970s demonstrated the need for including gasoline prices and gasoline shortages in models explaining retail sales. In this article, a model is constructed that incorporates the aforementioned variables, other variables, and a lagged sales figure as independent variable. The results indicate a high degree of explanatory power in predicting retail sales for a specialty store chain with a preponderance of their stores in large regional malls that sell a product which lends itself to unplanned purchase behaviour.
Keywords:Retail sales  specialty stores  malls  USA  gasoline crises  unplanned purchases
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