The impact of a gasoline crisis on retail sales |
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Authors: | Myron Gable Professor of Marketing Stephen A. Mathis Professor of Economics |
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Affiliation: | Shippensburg University of Pennsylvania , Shippensburg, Pennsylvania, 17257, USA |
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Abstract: | The gasoline crises of the 1970s demonstrated the need for including gasoline prices and gasoline shortages in models explaining retail sales. In this article, a model is constructed that incorporates the aforementioned variables, other variables, and a lagged sales figure as independent variable. The results indicate a high degree of explanatory power in predicting retail sales for a specialty store chain with a preponderance of their stores in large regional malls that sell a product which lends itself to unplanned purchase behaviour. |
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Keywords: | Retail sales specialty stores malls USA gasoline crises unplanned purchases |
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