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The Dimensionality of Price Perceptions: A Cross-Cultural Comparison of Asian Consumers |
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| Authors: | Brenda Sternquist Professor Sang-Eun Byun Byoungho Jin |
| Institution: | 1. Human Ecology Building , Michigan State University , East Lansing, Michigan, USA;2. Michigan State University , East Lansing, Michigan, USA;3. Oklahoma State University , USA |
| Abstract: | |
| Keywords: | Dimensionality price perception shopping behavior Asian consumers |