Implementation of technology and relationships to supply chain performance: apparel manufacturers' perspectives |
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| Authors: | Doris H Kincade Dianna Vass Nancy L Cassill |
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| Institution: | 1. Department of Retail Management , Manchester Metropolitan University Business School , Aytoun St Manchester M1 3GH, UK Phone: +44 0161 247 3990 Fax: +44 0161 247 3990 E-mail: A.Hallsworth@mmu.ac.uk;2. School of Management , University of Surrey , Guildford GU2 7XH, UK Phone: +44 01483 686338 Fax: +44 01483 686338 E-mail: J.R.Bell@surrey.ac.uk |
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| Abstract: | Apparel manufacturers operate within a distribution channel with suppliers, retailers and consumers. In a competitive market, apparel manufacturers, in transactions with retailers, must make changes. These changes have potential to affect the supply chain and consequently to add or reduce value of products for the retailer. This study investigated changes in products and services associated with implementation of new technologies. A two-stage design used both a qualitative study and a quantitative study. The qualitative study with 10 industry personnel was used to develop the change variable. The quantitative study had US apparel manufacturers (n = 105) respond to a mailed survey about changes their firms had experienced. Findings indicated that implementation of Quick Response (QR) technologies when moderated by the demographics of fashion level, seasonality, and price point of the product did correspond with changes in product offerings and customer services. |
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| Keywords: | Apparel Retailer Quick Response Supply Chain Technology |
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