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卷烟销售分析预测管理信息系统研发的可行性研究
引用本文:孙建平.卷烟销售分析预测管理信息系统研发的可行性研究[J].物流技术,2011(13):199-201,226.
作者姓名:孙建平
作者单位:大连海事大学交通运输管理学院;
摘    要:创新地将客户关系管理概念引入到管理信息系统开发中,并通过卷烟销售数据的实时更新,将烟草专卖局、卷烟零售户和工业企业有效地联系在一起,不仅有利于实现工商协同,同时有利于提高卷烟零售户的满意度。

关 键 词:卷烟  销售分析预测  管理信息系统  客户关系管理

Feasibility Study for Developing Cigarette Sales Analysis and Prediction Management Information System
SUN Jian-ping.Feasibility Study for Developing Cigarette Sales Analysis and Prediction Management Information System[J].Logistics Technology,2011(13):199-201,226.
Authors:SUN Jian-ping
Institution:SUN Jian-ping(School of Transportation Management,Dalian Maritime University,Dalian 116026,China)
Abstract:The paper innovates the development of management information system by introducing into the process the concept of customer relationship management and,through real-time update of cigarette sales data,connects effectively the parties of cigarette monopoly bureau,cigarette retailers and industrial enterprises,realizing collaboration between commerce and industry and improved customer satisfaction.
Keywords:cigarette  sales analysis and prediction  management information system  customer relationship management  
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