| 品牌、名牌和商标的界定 |
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| 引用本文： | 刘林. 品牌、名牌和商标的界定[J]. 商业研究, 2002, 0(21): 101-103 |
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| 作者姓名： | 刘林 |
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| 作者单位： | 哈尔滨商业大学,工商管理学院,黑龙江,哈尔滨,150076 |
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| 摘 要： | 凡属重要的核心概念,其名词表达的科学性是一个基本问题,涉及面广、影响大。历史上有不少事例证明了这一问题的重要性。我们经常在报刊、杂志、电视等媒体上看见混用品牌、名牌及商标的现象,由此从它们各自的含义及相互间的联系与区别来做一界定。
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| 关 键 词： | 名牌 品牌 商标 界定 |
| 文章编号： | 1001-148x(2002)11上-0101-02 |
| 修稿时间： | 2002-03-05 |
The Definition of Brand, Famous Brand and Trademark |
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| Abstract: | Any essential concept calls for a scientific definition, having a wide and deep effect, as has been proved by many cases in history. We often find the mixed used of brand, famous brand, and trademark in newspaper, journal and television, etc. This paper manages to define each through their connotatitions and thus distinguish them according to their connections and differences. |
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| Keywords: | famous brand brand trademark definition |
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