| Abstract: | This research investigates the value of donor‐funded, cross‐cultural business mentoring in a development context. Following a review of the existing literature on cross‐cultural mentoring, it examines the effectiveness of the Pacific Business Mentoring Programme in Samoa through interviews with 23 entrepreneurs and a survey of the New Zealand mentors. Research findings show that mentoring can provide both business and socio‐cultural development outcomes. However, the majority of entrepreneurs believe that their mentor did not have a good understanding of the local cultural context. Some cultural practices appear to be detrimental to running a business, but they add to the resilience of local people and should therefore not be undermined. This research indicates that donor‐funded business mentoring can be an effective tool for development assistance if mentors are sensitive to the local cultural context. |
