面向高质量发展的文化和旅游深度融合：内涵、动因与机制

高质量发展已经成为新时代我国经济社会发展的主题，在回顾文化和旅游融合发展研究的基础上，提出应在遵循高质量发展要求下加快文旅深度融合发展。基于高质量发展的理论解读，剖析了当前文旅融合发展取得的成效和存在的问题，揭示了高质量发展对于文旅深度融合的指导意义。研究认为，促进深度融合的内部动因由生产互融、技术支持和产业升级构成，外部动因则体现在消费需求、体系共享、创意经济、体制与政策五个方面，外因促进内因，两者紧密关联；高质量发展视野下文旅深度融合的驱动机制表现为“渗透交叉—重组促进—创新驱动—多元协同”四重递进机制。

Deep Integration of Culture and Tourism for High-quality Development: Connotation,Motivation and Mechanism

High-quality development has become the theme of China's economic and social development in the new era. Based on the review of the research on the integrated development of culture and tourism, the article proposes that accelerated integration development should be promoted under the requirements of high-quality development. Based on the theoretical interpretation of high quality development, the article analyzes the current achievements and problems in the integration of cultural and tourism development, and reveals the guiding significance of high-quality development for the deep integration of cultural and tourism development. The article argues that the internal motivations to promote deep integration consist of production integration, technical support, and industrial upgrading. The external motivations are reflected in five aspects: consumer demand, system sharing, creative economy, system and policy. External factors promote internal factors. In the end, the article summarizes the driving mechanism of the high-level development perspective and the deep integration of travel and tourism into the four-fold progressive mechanism of “penetration, crossover-reorganization, promotion-innovation, and drive-multiple collaboration”.