Analyzing Quality of Supply Chain Management in Hotels of Isfahan Using the Partial Least Squares (PLS)

ABSTRACT

Hotels, as one of the major tourism service providers, must offer high quality products to survive in this severely competitive environment so that they can preserve their competitive advantage dealing with other competitors. Therefore, considering the high importance of this subject, this study aims to analyze the quality of hotels supply chain in Isfahan- Iran. On this account, the literature of quality in supply chain is reviewed and seven factors affecting the supply chain are identified. Then research hypotheses are raised in accordance with the seven factors. Data was gathered using questionnaire and Partial Least Square was applied in order to analyze the data. The obtained results indicate that focus on customer, supply chain quality leadership, supply chain quality strategies, supply chain quality information and process approach results in an increase in supply chain quality; meanwhile, the two hypotheses regarding supplier quality management and human resources development of supply chain are rejected. The results of this article will be beneficial to hotels which want to increase the level of their service quality.