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Towards constructing the meaning of “aggressive hospitality”
Authors:Ekaterina Sorokina  Youcheng Wang  Liza M Cobos
Institution:1. Rosen College of Hospitality Management, University of Central Florida, 9907 Universal Blvd., Orlando, FL 32819, USAsorokina@knights.ucf.edu;3. Rosen College of Hospitality Management, University of Central Florida, 9907 Universal Blvd., Orlando, FL 32819, USA;4. Hospitality Leadership, College of Natural and Applied Sciences, Missouri State University, 901 S. National Ave., Springfield, MO, 65897, USA
Abstract:ABSTRACT

“Aggressive hospitality” is an emergent phenomenon that is yet to be understood in the tourism field. This phenomenon involves social interaction between hosts and guests that imitates a hospitable encounter, but at the same time fails to demonstrate some characteristic(s) inherent to hospitable behavior. The underlying forces of the phenomenon are traced back to imperialism, high tourism dependence of the developing regions, staged authenticity, and the mutual gaze. The study focuses on two cruise destinations in the Caribbean region and utilizes over 1200 online reviews to construct the meaning of the phenomenon. Theoretical insights and practical implications are provided based on the findings.
Keywords:Aggressive hospitality  host–guest relationship  tourism-dependent  mutual gaze  tourist experience  staged authenticity  the Caribbean  grounded theory  tourist resentment  contact avoidance
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