| 论企业形象及其塑造途径论企业形象及其塑造途径 |
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| 引用本文： | 刘学林. 论企业形象及其塑造途径论企业形象及其塑造途径[J]. 企业技术开发, 2005, 24(10): 43-45 |
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| 作者姓名： | 刘学林 |
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| 作者单位： | 襄樊学院经济与管理学系,湖北襄樊441053 |
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| 摘 要： | 文章认为，良好的企业形象已成为企业生存与发展的重要条件，充分认识企业形象的作用及其构成因素，并探讨其塑造途径，对于增强企业竞争力、促进企业可持续发展具有重要的意义。
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| 关 键 词： | 企业形象 分析 途径 |
| 文章编号： | 1006-8937（2005）10-0043-03 |
| 收稿时间： | 2005-06-01 |
| 修稿时间： | 2005-06-01 |
The research about corporate image and ways for obtaining good corporate image |
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| Liu XueLin. The research about corporate image and ways for obtaining good corporate image[J]. Technological Development of Enterprise, 2005, 24(10): 43-45 |
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| Authors: | Liu XueLin |
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| Abstract: | A good corporate image is an important condition for enterprises' existence and development,it has important significance for enhancing enterprises' competitive ability and promoting enterprises' steadily development that we fully understand the effect and component parts of corporate image and analyse the ways for obtaining good corporate image. |
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| Keywords: | corporate image analyse ways |
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