| 感知风险和感知利益与消费者对网银业务的使用 |
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| 引用本文： | 曾宇容,马雁.感知风险和感知利益与消费者对网银业务的使用[J].金融论坛,2011(1):70-75. |
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| 作者姓名： | 曾宇容 马雁 |
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| 作者单位： | 中国计量学院经济与管理学院;财通证券柯桥营业部; |
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| 基金项目： | 浙江省自然基金项目(Y6090373); 浙江省高校人文社科重点研究基地“标准化与知识产权管理”资助 |
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| 摘 要： | 对于不同类型的网上银行业务,感知利益和感知风险对消费者使用意愿的影响不同.对于网上银行基本业务类型,感知风险中的时间风险对消费者使用意愿有大的影响,感知利益的影响也大;反之,对高级业务类型,感知风险中的社会风险对消费者使用意愿有大的影响,但感知利益的影响却小.基本风险包括网上银行服务器存在的风险和财务风险,对于未涉及金...
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| 关 键 词： | 网上银行 银行业务 感知风险 感知利益 |
Perceived Risks,Perceived Benefits and Consumer's Adoption of Internet Banking |
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| ZENG Yu-rong MA Yan.Perceived Risks,Perceived Benefits and Consumer's Adoption of Internet Banking[J].Finance Forum,2011(1):70-75. |
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| Authors: | ZENG Yu-rong MA Yan |
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| Institution: | ZENG Yu-rong MA Yan |
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| Abstract: | For different types of internet banking service,the impacts of perceived benefits and perceived risks on the consumer's willingness to adopt are different.For the basic type of internet banking service,the time risk in the perceived risks has a great impact on consumer's willingness to adopt,and so do the perceived benefits.On the contrary,for the high class type of internet banking service,the social risk in the perceived risks has a great impact on consumer's willingness to adopt, but the impact of percei... |
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| Keywords: | internet banking banking business perceived risks perceived benefits |
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