腐败问题研究的理论回顾及展望

现在很多企业从事多种产品的生产和销售,而产品种类之间义存在着地位差异。那么,产品负面信息对公司层的逆向作用究竟如何。旗舰产品的负面信息在产品之间的流通对非旗舰产品又会产生怎样的影响。文章通过实验分别从纵向（产品层-公司层）和横向（产品-产品）检验了产品负面信息的逆向作用。研究表明：公司评价受产品负面信息的显著影响;非旗舰产品的负面信息对旗舰产品也产生显著影响。

The Research on the Reverse Role of Product s Negative Information Based on the Corporate Brand and Product Brand Portfolio

Lots of enterprises produce variety of products,and there is difference in the status between product categories. Then,how does the reverse role of the product s negative information on the company layer-How does the flagship product s negative information have effect on non-flagship product when it circulates between different products in the company-This paper examines the reverse role of product s negative information through the experiments,which are from the vertical(Product layer-Corporate-layer) and ...