| 企业战略的价值诠释 |
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| 引用本文： | 李金早,.企业战略的价值诠释[J].华东经济管理,2011,25(11):83-86. |
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| 作者姓名： | 李金早 |
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| 作者单位： | 上海体育学院社科部,上海,200438 |
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| 摘 要： | 战略在内容构成上的细微差异，决定着企业成与败的两重命运；其“大象无形”的特性，内蕴着市场“设局”的强大功能，是企业主导竞争格局的根本；作为企业生存之道的抉择，战略，具有一旦选择就难以改变的深远影响。
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| 关 键 词： | 战略内容 战略特性 战略选择 价值诠释 |
Value Annotation of Business Strategy |
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| LI Jin-zao.Value Annotation of Business Strategy[J].East China Economic Management,2011,25(11):83-86. |
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| Authors: | LI Jin-zao |
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| Institution: | Department of Social Science; Shanghai University of Sport; Shanghai 200438; China |
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| Abstract: | The exiguous differences in the strategy contents determine the firm s fate of success or failure. The grandiose character of strategy possesses the function of devising marketing,which is essential for the competitive advantage. The strategy is the choice of firm s way of survival that has the far-reaching impacts on business operation. |
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| Keywords: | strategy content strategy feature strategy selection value annotation |
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