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Newspaper Research |
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| Abstract: | This research paper assesses the recent past and antic- ipated research practices of a random sample of U.S. newspapers. Past and anticipated participation in circulation, advertising, and ed- itorial research was assessed. Dimensions of interest were method- ologies utilized, expenditures, and providers of the research. This research provides the first cross-sectional of practices of U.S. news- papers and allows a baseline for assessing future research practices. |
| Keywords: | Organizational development marketing professional services self marketing |