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The Use of Strategic Business Alliances by Canadian Companies in Asia Pacific
Abstract:This paper presents the results of a survey on the use of strategic business alliances by Canadian companies in 12 coun- tries in the Asia Pacific region. Based upon the type of agreements thcy have entered into, Uieir contributions to the alliances and their motives. it is clear that Canadian SBAs in Asia Pacific are market ~ ~ oriented and are produclion-marketing alliances, and not alliances of cornnlementarv industrial ca~abilities. Also. the survev reveals that theyho not agiee entircly wih some of the propositiois on the objectives and benefits of Lhe use of strategic business alliances put forward by business academicians.
Keywords:Business cooperation  strategic management  businessalliances  strategic management
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