| 文化交往视角下的旅游产品创新设计--以安徽龙岗为例 |
| |
| 引用本文： | 石焕畬,庄志民.文化交往视角下的旅游产品创新设计--以安徽龙岗为例[J].桂林旅游高等专科学校学报,2006,17(1):120-123. |
| |
| 作者姓名： | 石焕畬 庄志民 |
| |
| 作者单位： | 华东师范大学,商学院旅游学系,上海,200062 |
| |
| 摘 要： | 旅游产品是一种服务产品,旅游目的地与旅游者的“互动关系”直接影响到旅游者对服务价值的认同与产品价值的实现。旅游产品同时也是一种文化产品,旅游者与旅游目的地的“互动关系”一定程度上也是异地文化交往互动关系。研究从旅游活动中的文化交往机制出发,以安徽龙岗古镇为例．探讨旅游产品创新设计思路与模式。
|
| 关 键 词： | 文化交往 旅游产品创新 龙岗 |
| 文章编号： | 1008-6080（2006）01-0120-04 |
| 收稿时间： | 2005-10-29 |
| 修稿时间： | 2005-10-29 |
Innovative Designing of Tourism Products in Culture Exchange--A Case Study on Longgang Town Anhui Province |
| |
| SHI Huan-yu,ZHUANG Zhi-min.Innovative Designing of Tourism Products in Culture Exchange--A Case Study on Longgang Town Anhui Province[J].Journal of Guilin Institute of Tourism,2006,17(1):120-123. |
| |
| Authors: | SHI Huan-yu ZHUANG Zhi-min |
| |
| Institution: | Tourism department East China Normal University,Shanghai, 200062 ,China |
| |
| Abstract: | Tourism products have some specialties of service products.The" intercommunication relationship" between tourist and tourism destination will affect the value of tourism products.Tourism products also have some specialties of culture products,the" intercommunication relationship" between tourist and tourism destination also is the result of culture exchange.This study will discuss a new innovative designing model based on the study of culture exchange in tourism activities and a case study of Longgang town Anhui province. |
| |
| Keywords: | culture exchange tourism products innovation Longgang |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
