The influence of entrepreneurial marketing processes and entrepreneurial self-efficacy on community vulnerability,risk, and resilience |
| |
Authors: | Morgan P Miles Gemma K Lewis Adrienne Hall-Phillips Sussie C Morrish Audrey Gilmore Chickery J Kasouf |
| |
Institution: | 1. University of Tennessee at Martin, Martin, TN, USAmmiles6@utm.edu;3. University of Tasmania, Launceston, TAS, Australia;4. Worcester Polytechnic Institute, Worcester, MA, USA;5. University of Canterbury, Christchurch, New Zealand;6. University of Ulster, Coleraine, Co. Londonderry BT52 1SA, UK |
| |
Abstract: | This paper uses the 2010/2011 Christchurch earthquake and re-development efforts as an exemplar to explore how entrepreneurial marketing processes combined with entrepreneurial self-efficacy can be leveraged to help a community reduce its vulnerability to natural disasters and enhance its resilience. Manyena's (Manyena, S. B. (2006). The concept of resilience revisited. Disasters, 30, 433–450; Manyena, S. B. (2012). Disaster and development paradigms: Too close for comfort? Development Policy Review, 30, 327–345) vulnerability–resilience theory is used as the conceptual framework to delineate the prophylactic benefits of building a community's entrepreneurial marketing process capabilities and the notion of entrepreneurial self-efficacy as defensive mechanisms to mitigate the effect of disasters. This work has resulted in an augmented disaster risk equation that considers: (1) the risk that a natural disaster poses on a community (as a function of the vulnerability of the community's tangible assets); (2) the hazard potential of the disaster; and (3) the resilience of its social and economic systems. This paper develops a measure of the symbiotic interrelationship of a community's entrepreneurial marketing process capabilities and community-level entrepreneurial self-efficacy to illustrate how leveraging the entrepreneurial, marketing, social, and engineering educational resources of a community can create a less vulnerable and more resilient community. In doing so, the paper develops a set of research propositions to guide future research and policy. |
| |
Keywords: | entrepreneurial marketing processes entrepreneurial self-efficacy community vulnerability risk resilience |
|
|