北京市观赏鱼市场的消费特征研究

作为朝阳产业的观赏鱼产业的兴起，既满足了调整渔业产业结构、拓展渔业发展空间、开辟渔业新领域的要求，又顺应了随着我国人民物质生活水平的提高而对精神生活的追求，是当前和今后渔业经济的一个重要发展方向。本文以消费者行为研究为理论基础，主要以北京市观赏鱼市场为背景，依托北京市观赏鱼创新团队产业经济研究团队的调研资料，对北京市观赏鱼消费者行为进行了实证研究，并在品种多样化、价格、宣传力度、目标市场、相关服务等方面提出了相关的对策和建议以扩大消费需求。

Study on consumption characteristics of ornamental fish industry in Beijing

As a sunrise industry, the rise of the ornamental fish indufftry meets the needs of structure adjustment, the development and the expansion of the fishery industry. And it also conforms to the pursuit of spiritual life with the improvement of material life level. The ornamental fish industry is an important direction of the fishery industry development. Based on studies of consumer behavior, we take ornamental fish market in Beijing as our research background. According to the research data of ornamental fish innovation team in Beijing and industrial economics research team, this paper makes empirical investigations of ornamental fish consumer behavior in Beijing and puts forward some countermeasures and recommendations on product diversification, price, propaganda, target market and related,services to expand the consumer demands of ornamental fish.