Cultural influences on cross-border vacationing |
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Authors: | Kenneth R Lord Sanjay Putrevu Yi Zheng Shi |
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Institution: | a The Arthur J. Kania School of Management, The University of Scranton, Scranton, PA 18510-4602, USA b University at Albany, SUNY, 1400 Washington Avenue, Albany, NY 12222, USA c Hong Kong Baptist University, 34 Renfrew Road, Kowloon Tong, Kowloon, Hong Kong, China |
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Abstract: | This study investigates the impact of cultural variables on cross-border vacationing in the Western New York-Southern Ontario region in North America and the Hong Kong-Shenzhen area in Asia. A survey of 635 cross-border vacationers in the two regions indicates that economic, quality, and service variables and the affective pleasure of vacationing in a foreign environment exert effects on vacationers' perceptions, behavior, and satisfaction predicted on the basis of the levels of individualism, uncertainty avoidance, and time orientation prevalent in those border regions. |
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Keywords: | Cross-border Cultural influences Vacationing |
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