基于旅游者感知的乡村旅游餐饮服务质量影响因素实证研究

通过对山东济南、威海两个城市的当地居民进行问卷调查，以期了解目前乡村旅游餐饮企业服务质量的需求状况。通过调查对影响乡村旅游餐饮服务质量的因素进行了因子分析，将其归纳为9个因子：服务人员基础服务因素、服务人员超值服务因素、安全卫生因素、餐饮环境乡土特征因素、主客互动因素、菜品的乡土特征因素、服务人员的乡土特征因素、菜品质量的客观因素和菜品质量的主观因素。并根据旅游者对其重视程度，总结为三大方面的因素；核心服务质量因素、关系服务质量因素、边缘服务质量因素。最后对提高乡村旅游餐饮服务质量的途径进行了初步探讨。

Study of Substantial Evidence on the Impct Factors of Food and Beverage Service Quality in Rural Tourist Destinations Based on the Tourist's Perception

The purpose of this article is to learn about demand of food and beverage service quality in rural tourist destinations.The factors that influence tourist'perception and attitude include 9 factors: elementary service factors of human resource,specific service factors of human resource,safe and health factors,rural characteristic of food and beverage surroundings,host and guest interact factors,rural characteristic of food,rural characteristic of human resource,subjective and objective factors of food qualit...