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| 如何发挥信息分析在营销中的作用 | |
| 引用本文： | 李晓峰. 如何发挥信息分析在营销中的作用[J]. 价值工程, 2011, 30(10): 41-41 |
| 作者姓名： | 李晓峰 |
| 作者单位： | 中国石油大学(华东)山东石大科技集团有限公司,东营,257062 |
| 摘 要： | 通过市场信息分析预测,指导原料采购、生产方案的改变、以及销售策略的制定。主要是根据国家政策导向,整理分析反馈信息,了解成品油市场的影响因素,判断市场的走势,为销售调整油品价格提供理论依据。分析市场、积极适应市场,企业效益实现最大化,是信息分析的最高目标。 |
| 关 键 词： | 市场信息 原料成本 生产方案 炼油企业 成品油 销售策略 |
How to Play the Role of Information Analysis in Marketing |
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| Li Xiaofeng. How to Play the Role of Information Analysis in Marketing[J]. Value Engineering, 2011, 30(10): 41-41 | |
| Authors: | Li Xiaofeng |
| Affiliation: | Li Xiaofeng(China University of Petroleum(East China) Shtar Sciences & Technology Group Co.,Ltd.,Dongying 257062,China) |
| Abstract: | The analysis and forecast of market information guides the development of procurement of raw materials,changes of production program and the sales strategy.Mainly based on the guidance of national policy,this paper analyzes the feedback information,understand the factors that impact oil market,determines the market trend,and provides a theoretical basis for adjustment and sale of oil prices.The highest goal of information analysis is to analyze the market,actively adapt to the market,and maximize business efficiency. |
| Keywords: | market information cost of raw material production program refineries refined oil sales strategy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |