| 联盟合作关系中的信任及其规制效果的理论分析 |
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| 引用本文： | 蔡继荣.联盟合作关系中的信任及其规制效果的理论分析[J].价值工程,2011,30(10):137-139. |
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| 作者姓名： | 蔡继荣 |
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| 作者单位： | 重庆工商大学商务策划学院,重庆,400067 |
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| 基金项目： | 国家自然科学基金资助项目，重庆市科委自然科学基金 |
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| 摘 要： | 战略联盟合作伙伴之间都坚持诚信并不是一个均衡解,任何一方的不守信都将触发战略联盟的非合作行为,并导致战略联盟失败,因而强调基于信任的联盟合作关系的动机性治理并不是可靠的机制,它不能准确显示联盟成员的真实守信水平,也忽视了战略联盟的资产投入和经济利益的影响。
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| 关 键 词： | 战略联盟 信任 动机性治理 局限性 |
The Trust in Alliances and Cooperative Relations and Theoretical Analysis of Its Regulation Results |
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| Cai Jirong.The Trust in Alliances and Cooperative Relations and Theoretical Analysis of Its Regulation Results[J].Value Engineering,2011,30(10):137-139. |
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| Authors: | Cai Jirong |
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| Institution: | Cai Jirong(Strategical Planning College,Chongqing Technology and Business University,Chongqing 400067,China) |
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| Abstract: | It is not a balanced solution that the strategic alliance partners insist on trust.If any party does not keep trust,it will trigger the non-cooperative behavior of strategic alliance,and lead to failure of strategic alliances,so the motivation governance which emphasize cooperative relations based on trust is not a reliable mechanism,it can not accurately show the level of members＇ trust,and overlooks the effects of assets and economic interests of strategic alliance. |
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| Keywords: | strategic alliances trust motivation governance limitations |
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