基于可持续发展的绿牌产品竞争策略

可持续发展观念使 2 1世纪的经济步入绿色经济时代 ,世界各国将可持续发展纳入一个共同研究的命题 ,发展绿色经济成为世界经济发展的一个必然趋势 ,是企业实现可持续发展的唯一途径。绿色经济时代的市场竞争与以往市场竞争不同 ,传统的名牌产品竞争策略将要被以质量为核心的绿牌产品竞争策略所替代 ,创造绿牌产品 ,确保企业在可持续发展环境下的竞争主导地位

Green Well-known Product Competitive Strategy Based on Sustainable Development

Sustainable development issus will markes the economy of the 21st century go into green economy times and the countries all over the world will bring it together into the research. Developing green economy will be an necessary trend for the world economy and also the only way to realize sustainable development for enterprises. Market competition in the green economy times will be different from that in the past. Tranditional well-known product competitive strategy will be replaced by the green will-known product competitive strategy which mapes quality its core. So it is necessary to develop green well-known products to ensure the enterprises leading position under the circumstance of sustainable development.