江苏省城市居民国内旅游需求模式研究

以居民唤醒域中目的地的空间分布特征、形象认知属性及其评价为研究对象，在问卷调研基础上。分别从长假和短假行为角度。分析江苏省居民国内旅游需求的空间模式．研究结果显示：长假目的地选择有省域、城市和风景区3类，唤醒域以1～2个目的地为主，分布以西部原生态地域为主，其次是东部海滨地域和国际化都市。居民偏好的省域和景区旅游形象是原生态自然风光、或兼有民俗文化特征、探险和刺激、能够参与运动项目及美食品尝等特征的自然风光区，偏好的城市旅游形象是有文化、能体验购物和有海滨属性特征，部分兼有美食特征．短假唤醒域主要由1个城市或景区目的地构成，且以江苏省内和周边上海、浙江、安徽、山东的城市和景区为主。偏好的旅游形象为园林特色、娱乐或休闲特色、历史或现代文化特色、环境优美和美食特色等．对周边海滨城市形象、以及可以体验登山运动的风景名山也比较偏好．

Research on Domestic Tourism Destination Choice Pattern of City Tourist in Jiangsu Province

Urban residents＂ domestic tourism demand pattern of Jiangsu Province is researched through analyzing the spatial dis- tribution characteristic, cognitive image attributes of destinations in evoked set of long-term holiday and short-term holiday on the base of questionnaire investigation. Researches show that evoked set of long-term holiday of urban residents in Jiangsu are com- posed of 1～2 destinations. Destinations of long-term holiday evoked set can be divided into three sorts which are provinces, cities and tourist attractions and located in pristine region in west of China mainly and seaside area in east of China, as well as interna- tional metropolis. Tourism images of residents＂ preference are pure natural scenic spots, natural scenic spots with attributes of o- riginal folk culture, exploration and stimulate, as well as with functions of participating in sports and gourmet taste. The tourist destination of evoked set in short-term holiday was composed of one city or one tourist attraction, which is located inside and a- round Jiangsu province such as Shanghai and cities of Zhejiang, Anhui and Shandong Provinces, images of these destinations re- fleeting that images of garden, entertainment and leisure, historical or modern culture, beautiful environment and taste food fea- tures are preferred by residents, images of coastal cities and scenic mountains around are also preferred by residents.