旅游地居民的旅游影响感知对态度的影响作用——以常州环球恐龙城为例

以常州环球恐龙城为例，利用层次回归分析方法，探讨了旅游地居民的旅游影响感知对态度的影响作用。研究发现，控制了人口统计学变量的影响之后，旅游地居民的经济影响感知、社会文化影响感知和环境影响感知对态度具有显著的正向影响．进一步对比发现,社会文化影响感知对态度的影响效应较大。该研究拓展了人们对旅游影响感知与态度之间关系的认识．同时为旅游地开发和管理提供了借鉴。

Effects of Residents＇ Perception of Tourism Impacts on Their Attitude A Case Study of Global Dinosaurs Town in Changzhou City

Taking Global Dinosaurs Town in Changzhou city as an example, this paper discusses the effects of residents~ percep- tion of tourism impacts on their attitude by using the hierarchical regression modeling. The result indicates that, after controlling for the demographic variables, residents＇ perception of economic impacts, perception of socio-cultural impacts, and perception of environmental impacts show significant associations with the residents＇ attitude. In particular, residents＇ perception of socio-cul- tural impacts has the most significant effects on their attitude. The significance of this study is obvious： on the one hand, it ex- pands the understanding space of the relationship between residents＇ perception of tourism impacts and their attitudes; on the oth- er hand, the conclusion also has important reference value for the develonment practice of tourist destination.